Free Branding Guidelines
We know how you are struggling with building trust and appealing to your target audience. It is overwhelming especially when you are on your own, or with a small team without a branding expert at your business.
Worry no more.
Here is a bundle of Branding Guidelines (6 in 1) for you to start elevating your business up to a certain level!
• Vol. 1: Building A Brand
• Vol. 2: Naming A Brand
• Vol. 3: Finding Identity
• Vol. 4: Target Audience
• Vol. 5: Position A Brand
• Vol. 6: Color and Fonts
👇 Download ALL VOLUMES for free:
Quick Questions
What is branding?
Branding is, at its core, a process that endows your business with a unique look, feel, voice and tone. These assets help to build a trust-worthy business, differentiate you from your competitors, stand out in the market and reach the right audiences.
Basically, branding is how a person, business, service or a product consistently own a strong position.
When done properly, branding helps building much firmer bonds with the target audience.
What is the difference between branding and marketing?
Branding is the foundation, the main structure of your brand's look, feel, voice and tone. It consists of both visual identity (logo, fonts, colors, patterns, etc.) and verbal identity (messaging). Marketing is the comprehensive set of efforts that you make for your brand to be seen and heard by the right people.
Marketing is asking someone out on a date.Branding is the reason they say "Yes."
How do we collaborate for branding?
First, we'll have a free discovery call to discover the main pain points and requirements of your business.
If we are good fit for each other, we kick off with an interactive Brand Strategy Workshop, which takes 2 consecutive days to set up the foundation for your brand.
In the following two weeks, we will conduct a research on your competitors and audiences, then explore ideas to find the best direction for logo design, and refine, finalize and present your logo(s).
After the revisions (if needed), we will move forward to design typography, color system, photography, iconography, brand patterns and illustrations. That's your brand's visual identity.
Regarding to your requirements, we will design all the "branded" print and digital assets, such as business card, stationery, email signatures, slide deck template, social media template and so on.
This entire process of branding takes from 4 to 8 weeks.
How does branding help sales increase?
A well-branded business means a well-targeted sales generator, and your brand is all the thoughts and emotions that arise in your audiences' mind when they think of it. Branding correctly makes you create that emotional bond, which results in greater revenues with greater profit margins in a sooner period of time.
How much time is needed for a branding project?
The duration of a branding project depends on its scope, but most branding projects with our clients have taken about 4 to 8 weeks to complete (especially when a website project is also involved).
How much budget should I spare for a branding project?
Branding is the most vital part in your brand's lifespan, and its design needs to be very precise and completely unique. That's why each brand has differently sized problems that can be solved on different scales.
There is no fixed menu, but we can talk about the scope while discovering your specific needs.
Do you design and develop websites?
Yes. We build from scratch or refresh websites as a following part of the branding.
May I only get Strategy Workshops?
Yes. If you are struggling to align over your goals, values, brand character, target audience and so on, but do not have a budget for the entire branding, you can only book-in for the Strategy Workshop for you or your team.
