Challenge
Previously known as KPT, the Institute had only a logo which was originally illustrated by the founder himself. The old logo was not intended to be used in digital applications of our modern day. It had too much details and was needed to be simplified and modernized per today's requirements. Other than the logo, the brand barely had an identity and our biggest challenge was to create a comprehensive brand identity starting with a strategy workshop and to keep the brand heritage as much as possible.
Solution
CBTI, the Swedish Institute for Cognitive Psychotherapy, has been rebranded with a modernized and simplified version of their previous logo, and a comprehensive visual identity. Here is a sneak peek of the new identity, championing a bold red balanced with smooth beiges, and a new typo-graphy to enhance the strong existence.
