Edge of Talent

Who is

?

Edge of Talent, a Stockholm-based recruitment brand, is the only HR-partner that can find the best talents for scale-ups and accelerate their growth, be their longterm guide and speaking partner, and proudly grow together in the future.

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INDUSTRY

Tech Recruitment

LOCATION

Stockholm, Sweden

SCOPE

Rebranding

YEAR

2022

Challenge

The main challenge in the project was finding out the perfect visual communication with the new target audience, which are tech scale ups. Since the previous brand did not have much of a consistent visual identity, our job was to create a visual world for the brand from scratch. The first thing we had to do was changing the logo, as it was so generic and unbalanced that it wasn't helping the brand to stand out. After two weeks of research, sketching and refining, I came up with 4 different directions for the client.

Solution

We were after a simple, minimal and strong logo as the first criteria. Then, it needed to communicate the brand's new character attributes, which are "Dynamic," "Friendly," "Hipster-ish," "Structured," "Professional," and "Trusted Expert". The idea of the approved logo was to merge coding glyphs (as being about tech scale ups) and a side view of a person, a real human being, which stands for putting the "human" in the center of what they do.