Branding for A Cheerful, Colorful, Positive Collective

GODO+

Who is

GODO+

?

GODO+ is a circular community of people from all over the world, people who can change the future together through love, peace, harmony and acceptance without judgement.

INDUSTRY
Communication Coaching, Global Community
LOCATION
Mugla, Turkey
SCOPE
Branding
YEAR
2021

Challenge

Güngör had four main elements of nature in his mind for the logo: air, fire, water and earth. They needed to be implemented into the design somehow in total harmony. A symbol of the eye was to be included in the same logo, which had to have a plus sign, too.

Solution

After we set the core values, the position and the target audience of the brand, it was clear that we needed to create an abstract and minimalistic logo with the utmost level of playfulness. After coming up with lots of ideas, sketches and representations, the final logo came to life and was approved after some tweaks.

> A pretty bunch of free-flowing shapes represents the souls of every single individual. These shapes were then finalized to become a wordmark symbol of GODO+.

> The elements are depicted not by different shapes, but by colors that indicate their physical appearance in the world: yellow for air, red for fire, blue for water, and green for earth.

> The first three letters of the logo icon also form an eye, and the plus sign was introduced not in the icon but as a part of the wordmark below.

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Client Love:

"Great work Berkay! GODO+ is very lucky to come across with you 💫"

Güngör Kaya, the Founder
worked together on
EDGE OF TALENT

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