Challenge
We needed to respect the heritage of the previous identity by keeping the color palette in the same range, while improving its messaging and positioning. Henningsen Global was just waiting in the corner to become a strategically well-positioned consultancy brand, and Daçe Studio was there to make the right move with Povl.
Solution
Starting with a strategy talk, we specified our new target personas, values, positioning and brand character. To create simultaneously a feeling of exclusiveness and being modern was a game to be played very carefully. One of the brand's main taglines, "Dialogue Across Differences" was something to keep in mind and be emphasized in a logo designed in an extremely minimalist approach.
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