Going All The Way Up with A Red Square for Sustainability

There had been almost a decade in the market, and be was always open to little tweaks. However, one would hardly say that the brand had a crystal clear strategy and a highly consistent visual identity.It would be a great opportunity to strengthen the both from scratch.

We found out that the square is the foremost important element to be the brand’s champion. With a clever and consistent use of it, we would have a strong visual position. Also, we needed to pick a livelier red and ‘own’ it confidently. That’s why we studied the successful brands who brilliantly did it.